Paid Search

Quick route to visibility
Quick route to visibility
Flexible
Flexible
Cost effective
Cost effective
Highly measurable
Highly measurable
Increased market share
Increased market share
Divert leads from competitors
Divert leads from competitors
Complement SEO
Complement SEO
Complement social media marketing
Complement social media marketing
Improve your current PPC ROI
Improve your current PPC ROI
Small initial investment
Small initial investment
Targeted traffic
Targeted traffic
Budget flexibility
Budget flexibility
Track success
Track success
Campaign experiments
Campaign experiments
Instant traffic
Instant traffic
Highest CTR
Highest CTR
Advanced tools
Advanced tools
Advanced insights
Advanced insights
Keywords targeting
Keywords targeting
Highly relevant traffic
Highly relevant traffic
Text Ads
Text Ads
Image Ads
Image Ads
App promotion Ads
App promotion Ads
Video Ads
Video Ads
Shopping Ads
Shopping Ads
Call only Ads
Call only Ads
Monitor quality, rank and relevance of Ads
Monitor quality, rank and relevance of Ads
Landing page experience
Landing page experience
Daily budgeting
Daily budgeting
Monthly budget capping
Monthly budget capping
Various bidding strategies
Various bidding strategies
Audience targeting
Audience targeting
Remarketing
Remarketing
Location targeting
Location targeting
Language targeting
Language targeting
Device targeting
Device targeting
Ad extensions
Ad extensions
Detailed reports and analysis
Detailed reports and analysis
Measure ROI
Measure ROI
Measure ROAS
Measure ROAS
Focus on business goals
Focus on business goals
Conversion tracking
Conversion tracking
Campaign optimization
Campaign optimization
Ad optimization
Ad optimization
Landing page optimization
Landing page optimization
Optimization tools
Optimization tools
Bid simulation
Bid simulation
Campaign experiments
Campaign experiments
Robust targeting
Robust targeting
Reporting tools
Reporting tools
Insights and forecasts
Insights and forecasts
Campaign metrics, analysis and optimization
Campaign metrics, analysis and optimization
Ad scheduling
Ad scheduling
Bid optimization
Bid optimization
Variety of Ad formats
Variety of Ad formats
Placement targeting
Placement targeting
Measure your success
Measure your success
Analytics
Analytics
Real time reporting
Real time reporting
Quick route to visibility
Quick route to visibility
Flexible
Flexible
Cost effective
Cost effective
Highly measurable
Highly measurable
Increased market share
Increased market share
Divert leads from competitors
Divert leads from competitors
Complement SEO
Complement SEO
Complement social media marketing
Complement social media marketing
Improve your current PPC ROI
Improve your current PPC ROI
Small initial investment
Small initial investment
Targeted traffic
Targeted traffic
Budget flexibility
Budget flexibility
Track success
Track success
Campaign experiments
Campaign experiments
Instant traffic
Instant traffic
Highest CTR
Highest CTR
Advanced tools
Advanced tools
Advanced insights
Advanced insights
Keywords targeting
Keywords targeting
Highly relevant traffic
Highly relevant traffic
Text Ads
Text Ads
Image Ads
Image Ads
App promotion Ads
App promotion Ads
Video Ads
Video Ads
Shopping Ads
Shopping Ads
Call only Ads
Call only Ads
Monitor quality, rank and relevance of Ads
Monitor quality, rank and relevance of Ads
Landing page experience
Landing page experience
Daily budgeting
Daily budgeting
Monthly budget capping
Monthly budget capping
Various bidding strategies
Various bidding strategies
Audience targeting
Audience targeting
Remarketing
Remarketing
Location targeting
Location targeting
Language targeting
Language targeting
Device targeting
Device targeting
Ad extensions
Ad extensions
Detailed reports and analysis
Detailed reports and analysis
Measure ROI
Measure ROI
Measure ROAS
Measure ROAS
Focus on business goals
Focus on business goals
Conversion tracking
Conversion tracking
Campaign optimization
Campaign optimization
Ad optimization
Ad optimization
Landing page optimization
Landing page optimization
Optimization tools
Optimization tools
Bid simulation
Bid simulation
Campaign experiments
Campaign experiments
Robust targeting
Robust targeting
Reporting tools
Reporting tools
Insights and forecasts
Insights and forecasts
Campaign metrics, analysis and optimization
Campaign metrics, analysis and optimization
Ad scheduling
Ad scheduling
Bid optimization
Bid optimization
Variety of Ad formats
Variety of Ad formats
Placement targeting
Placement targeting
Measure your success
Measure your success
Analytics
Analytics
Real time reporting
Real time reporting
Quick route to visibility
Quick route to visibility
Flexible
Flexible
Cost effective
Cost effective
Highly measurable
Highly measurable
Increased market share
Increased market share
Divert leads from competitors
Divert leads from competitors
Complement SEO
Complement SEO
Complement social media marketing
Complement social media marketing
Improve your current PPC ROI
Improve your current PPC ROI
Small initial investment
Small initial investment
Targeted traffic
Targeted traffic
Budget flexibility
Budget flexibility
Track success
Track success
Campaign experiments
Campaign experiments
Instant traffic
Instant traffic
Highest CTR
Highest CTR
Advanced tools
Advanced tools
Advanced insights
Advanced insights
Keywords targeting
Keywords targeting
Highly relevant traffic
Highly relevant traffic
Text Ads
Text Ads
Image Ads
Image Ads
App promotion Ads
App promotion Ads
Video Ads
Video Ads
Shopping Ads
Shopping Ads
Call only Ads
Call only Ads
Monitor quality, rank and relevance of Ads
Monitor quality, rank and relevance of Ads
Landing page experience
Landing page experience
Daily budgeting
Daily budgeting
Monthly budget capping
Monthly budget capping
Various bidding strategies
Various bidding strategies
Audience targeting
Audience targeting
Remarketing
Remarketing
Location targeting
Location targeting
Language targeting
Language targeting
Device targeting
Device targeting
Ad extensions
Ad extensions
Detailed reports and analysis
Detailed reports and analysis
Measure ROI
Measure ROI
Measure ROAS
Measure ROAS
Focus on business goals
Focus on business goals
Conversion tracking
Conversion tracking
Campaign optimization
Campaign optimization
Ad optimization
Ad optimization
Landing page optimization
Landing page optimization
Optimization tools
Optimization tools
Bid simulation
Bid simulation
Campaign experiments
Campaign experiments
Robust targeting
Robust targeting
Reporting tools
Reporting tools
Insights and forecasts
Insights and forecasts
Campaign metrics, analysis and optimization
Campaign metrics, analysis and optimization
Ad scheduling
Ad scheduling
Bid optimization
Bid optimization
Variety of Ad formats
Variety of Ad formats
Placement targeting
Placement targeting
Measure your success
Measure your success
Analytics
Analytics
Real time reporting
Real time reporting
Quick route to visibility
Quick route to visibility
Flexible
Flexible
Cost effective
Cost effective
Highly measurable
Highly measurable
Increased market share
Increased market share
Divert leads from competitors
Divert leads from competitors
Complement SEO
Complement SEO
Complement social media marketing
Complement social media marketing
Improve your current PPC ROI
Improve your current PPC ROI
Small initial investment
Small initial investment
Targeted traffic
Targeted traffic
Budget flexibility
Budget flexibility
Track success
Track success
Campaign experiments
Campaign experiments
Instant traffic
Instant traffic
Highest CTR
Highest CTR
Advanced tools
Advanced tools
Advanced insights
Advanced insights
Keywords targeting
Keywords targeting
Highly relevant traffic
Highly relevant traffic
Text Ads
Text Ads
Image Ads
Image Ads
App promotion Ads
App promotion Ads
Video Ads
Video Ads
Shopping Ads
Shopping Ads
Call only Ads
Call only Ads
Monitor quality, rank and relevance of Ads
Monitor quality, rank and relevance of Ads
Landing page experience
Landing page experience
Daily budgeting
Daily budgeting
Monthly budget capping
Monthly budget capping
Various bidding strategies
Various bidding strategies
Audience targeting
Audience targeting
Remarketing
Remarketing
Location targeting
Location targeting
Language targeting
Language targeting
Device targeting
Device targeting
Ad extensions
Ad extensions
Detailed reports and analysis
Detailed reports and analysis
Measure ROI
Measure ROI
Measure ROAS
Measure ROAS
Focus on business goals
Focus on business goals
Conversion tracking
Conversion tracking
Campaign optimization
Campaign optimization
Ad optimization
Ad optimization
Landing page optimization
Landing page optimization
Optimization tools
Optimization tools
Bid simulation
Bid simulation
Campaign experiments
Campaign experiments
Robust targeting
Robust targeting
Reporting tools
Reporting tools
Insights and forecasts
Insights and forecasts
Campaign metrics, analysis and optimization
Campaign metrics, analysis and optimization
Ad scheduling
Ad scheduling
Bid optimization
Bid optimization
Variety of Ad formats
Variety of Ad formats
Placement targeting
Placement targeting
Measure your success
Measure your success
Analytics
Analytics
Real time reporting
Real time reporting
Quick route to visibility
Quick route to visibility
Flexible
Flexible
Cost effective
Cost effective
Highly measurable
Highly measurable
Increased market share
Increased market share
Divert leads from competitors
Divert leads from competitors
Complement SEO
Complement SEO
Complement social media marketing
Complement social media marketing
Improve your current PPC ROI
Improve your current PPC ROI
Small initial investment
Small initial investment
Targeted traffic
Targeted traffic
Budget flexibility
Budget flexibility
Track success
Track success
Campaign experiments
Campaign experiments
Instant traffic
Instant traffic
Highest CTR
Highest CTR
Advanced tools
Advanced tools
Advanced insights
Advanced insights
Keywords targeting
Keywords targeting
Highly relevant traffic
Highly relevant traffic
Text Ads
Text Ads
Image Ads
Image Ads
App promotion Ads
App promotion Ads
Video Ads
Video Ads
Shopping Ads
Shopping Ads
Call only Ads
Call only Ads
Monitor quality, rank and relevance of Ads
Monitor quality, rank and relevance of Ads
Landing page experience
Landing page experience
Daily budgeting
Daily budgeting
Monthly budget capping
Monthly budget capping
Various bidding strategies
Various bidding strategies
Audience targeting
Audience targeting
Remarketing
Remarketing
Location targeting
Location targeting
Language targeting
Language targeting
Device targeting
Device targeting
Ad extensions
Ad extensions
Detailed reports and analysis
Detailed reports and analysis
Measure ROI
Measure ROI
Measure ROAS
Measure ROAS
Focus on business goals
Focus on business goals
Conversion tracking
Conversion tracking
Campaign optimization
Campaign optimization
Ad optimization
Ad optimization
Landing page optimization
Landing page optimization
Optimization tools
Optimization tools
Bid simulation
Bid simulation
Campaign experiments
Campaign experiments
Robust targeting
Robust targeting
Reporting tools
Reporting tools
Insights and forecasts
Insights and forecasts
Campaign metrics, analysis and optimization
Campaign metrics, analysis and optimization
Ad scheduling
Ad scheduling
Bid optimization
Bid optimization
Variety of Ad formats
Variety of Ad formats
Placement targeting
Placement targeting
Measure your success
Measure your success
Analytics
Analytics
Real time reporting
Real time reporting
Quick route to visibility
Quick route to visibility
Flexible
Flexible
Cost effective
Cost effective
Highly measurable
Highly measurable
Increased market share
Increased market share
Divert leads from competitors
Divert leads from competitors
Complement SEO
Complement SEO
Complement social media marketing
Complement social media marketing
Improve your current PPC ROI
Improve your current PPC ROI
Small initial investment
Small initial investment
Targeted traffic
Targeted traffic
Budget flexibility
Budget flexibility
Track success
Track success
Campaign experiments
Campaign experiments
Instant traffic
Instant traffic
Highest CTR
Highest CTR
Advanced tools
Advanced tools
Advanced insights
Advanced insights
Keywords targeting
Keywords targeting
Highly relevant traffic
Highly relevant traffic
Text Ads
Text Ads
Image Ads
Image Ads
App promotion Ads
App promotion Ads
Video Ads
Video Ads
Shopping Ads
Shopping Ads
Call only Ads
Call only Ads
Monitor quality, rank and relevance of Ads
Monitor quality, rank and relevance of Ads
Landing page experience
Landing page experience
Daily budgeting
Daily budgeting
Monthly budget capping
Monthly budget capping
Various bidding strategies
Various bidding strategies
Audience targeting
Audience targeting
Remarketing
Remarketing
Location targeting
Location targeting
Language targeting
Language targeting
Device targeting
Device targeting
Ad extensions
Ad extensions
Detailed reports and analysis
Detailed reports and analysis
Measure ROI
Measure ROI
Measure ROAS
Measure ROAS
Focus on business goals
Focus on business goals
Conversion tracking
Conversion tracking
Campaign optimization
Campaign optimization
Ad optimization
Ad optimization
Landing page optimization
Landing page optimization
Optimization tools
Optimization tools
Bid simulation
Bid simulation
Campaign experiments
Campaign experiments
Robust targeting
Robust targeting
Reporting tools
Reporting tools
Insights and forecasts
Insights and forecasts
Campaign metrics, analysis and optimization
Campaign metrics, analysis and optimization
Ad scheduling
Ad scheduling
Bid optimization
Bid optimization
Variety of Ad formats
Variety of Ad formats
Placement targeting
Placement targeting
Measure your success
Measure your success
Analytics
Analytics
Real time reporting
Real time reporting
Quick route to visibility
Quick route to visibility
Flexible
Flexible
Cost effective
Cost effective
Highly measurable
Highly measurable
Increased market share
Increased market share
Divert leads from competitors
Divert leads from competitors
Complement SEO
Complement SEO
Complement social media marketing
Complement social media marketing
Improve your current PPC ROI
Improve your current PPC ROI
Small initial investment
Small initial investment
Targeted traffic
Targeted traffic
Budget flexibility
Budget flexibility
Track success
Track success
Campaign experiments
Campaign experiments
Instant traffic
Instant traffic
Highest CTR
Highest CTR
Advanced tools
Advanced tools
Advanced insights
Advanced insights
Keywords targeting
Keywords targeting
Highly relevant traffic
Highly relevant traffic
Text Ads
Text Ads
Image Ads
Image Ads
App promotion Ads
App promotion Ads
Video Ads
Video Ads
Shopping Ads
Shopping Ads
Call only Ads
Call only Ads
Monitor quality, rank and relevance of Ads
Monitor quality, rank and relevance of Ads
Landing page experience
Landing page experience
Daily budgeting
Daily budgeting
Monthly budget capping
Monthly budget capping
Various bidding strategies
Various bidding strategies
Audience targeting
Audience targeting
Remarketing
Remarketing
Location targeting
Location targeting
Language targeting
Language targeting
Device targeting
Device targeting
Ad extensions
Ad extensions
Detailed reports and analysis
Detailed reports and analysis
Measure ROI
Measure ROI
Measure ROAS
Measure ROAS
Focus on business goals
Focus on business goals
Conversion tracking
Conversion tracking
Campaign optimization
Campaign optimization
Ad optimization
Ad optimization
Landing page optimization
Landing page optimization
Optimization tools
Optimization tools
Bid simulation
Bid simulation
Campaign experiments
Campaign experiments
Robust targeting
Robust targeting
Reporting tools
Reporting tools
Insights and forecasts
Insights and forecasts
Campaign metrics, analysis and optimization
Campaign metrics, analysis and optimization
Ad scheduling
Ad scheduling
Bid optimization
Bid optimization
Variety of Ad formats
Variety of Ad formats
Placement targeting
Placement targeting
Measure your success
Measure your success
Analytics
Analytics
Real time reporting
Real time reporting
Quick route to visibility
Quick route to visibility
Flexible
Flexible
Cost effective
Cost effective
Highly measurable
Highly measurable
Increased market share
Increased market share
Divert leads from competitors
Divert leads from competitors
Complement SEO
Complement SEO
Complement social media marketing
Complement social media marketing
Improve your current PPC ROI
Improve your current PPC ROI
Small initial investment
Small initial investment
Targeted traffic
Targeted traffic
Budget flexibility
Budget flexibility
Track success
Track success
Campaign experiments
Campaign experiments
Instant traffic
Instant traffic
Highest CTR
Highest CTR
Advanced tools
Advanced tools
Advanced insights
Advanced insights
Keywords targeting
Keywords targeting
Highly relevant traffic
Highly relevant traffic
Text Ads
Text Ads
Image Ads
Image Ads
App promotion Ads
App promotion Ads
Video Ads
Video Ads
Shopping Ads
Shopping Ads
Call only Ads
Call only Ads
Monitor quality, rank and relevance of Ads
Monitor quality, rank and relevance of Ads
Landing page experience
Landing page experience
Daily budgeting
Daily budgeting
Monthly budget capping
Monthly budget capping
Various bidding strategies
Various bidding strategies
Audience targeting
Audience targeting
Remarketing
Remarketing
Location targeting
Location targeting
Language targeting
Language targeting
Device targeting
Device targeting
Ad extensions
Ad extensions
Detailed reports and analysis
Detailed reports and analysis
Measure ROI
Measure ROI
Measure ROAS
Measure ROAS
Focus on business goals
Focus on business goals
Conversion tracking
Conversion tracking
Campaign optimization
Campaign optimization
Ad optimization
Ad optimization
Landing page optimization
Landing page optimization
Optimization tools
Optimization tools
Bid simulation
Bid simulation
Campaign experiments
Campaign experiments
Robust targeting
Robust targeting
Reporting tools
Reporting tools
Insights and forecasts
Insights and forecasts
Campaign metrics, analysis and optimization
Campaign metrics, analysis and optimization
Ad scheduling
Ad scheduling
Bid optimization
Bid optimization
Variety of Ad formats
Variety of Ad formats
Placement targeting
Placement targeting
Measure your success
Measure your success
Analytics
Analytics
Real time reporting
Real time reporting
Quick route to visibility
Quick route to visibility
Flexible
Flexible
Cost effective
Cost effective
Highly measurable
Highly measurable
Increased market share
Increased market share
Divert leads from competitors
Divert leads from competitors
Complement SEO
Complement SEO
Complement social media marketing
Complement social media marketing
Improve your current PPC ROI
Improve your current PPC ROI
Small initial investment
Small initial investment
Targeted traffic
Targeted traffic
Budget flexibility
Budget flexibility
Track success
Track success
Campaign experiments
Campaign experiments
Instant traffic
Instant traffic
Highest CTR
Highest CTR
Advanced tools
Advanced tools
Advanced insights
Advanced insights
Keywords targeting
Keywords targeting
Highly relevant traffic
Highly relevant traffic
Text Ads
Text Ads
Image Ads
Image Ads
App promotion Ads
App promotion Ads
Video Ads
Video Ads
Shopping Ads
Shopping Ads
Call only Ads
Call only Ads
Monitor quality, rank and relevance of Ads
Monitor quality, rank and relevance of Ads
Landing page experience
Landing page experience
Daily budgeting
Daily budgeting
Monthly budget capping
Monthly budget capping
Various bidding strategies
Various bidding strategies
Audience targeting
Audience targeting
Remarketing
Remarketing
Location targeting
Location targeting
Language targeting
Language targeting
Device targeting
Device targeting
Ad extensions
Ad extensions
Detailed reports and analysis
Detailed reports and analysis
Measure ROI
Measure ROI
Measure ROAS
Measure ROAS
Focus on business goals
Focus on business goals
Conversion tracking
Conversion tracking
Campaign optimization
Campaign optimization
Ad optimization
Ad optimization
Landing page optimization
Landing page optimization
Optimization tools
Optimization tools
Bid simulation
Bid simulation
Campaign experiments
Campaign experiments
Robust targeting
Robust targeting
Reporting tools
Reporting tools
Insights and forecasts
Insights and forecasts
Campaign metrics, analysis and optimization
Campaign metrics, analysis and optimization
Ad scheduling
Ad scheduling
Bid optimization
Bid optimization
Variety of Ad formats
Variety of Ad formats
Placement targeting
Placement targeting
Measure your success
Measure your success
Analytics
Analytics
Real time reporting
Real time reporting
Quick route to visibility
Quick route to visibility
Flexible
Flexible
Cost effective
Cost effective
Highly measurable
Highly measurable
Increased market share
Increased market share
Divert leads from competitors
Divert leads from competitors
Complement SEO
Complement SEO
Complement social media marketing
Complement social media marketing
Improve your current PPC ROI
Improve your current PPC ROI
Small initial investment
Small initial investment
Targeted traffic
Targeted traffic
Budget flexibility
Budget flexibility
Track success
Track success
Campaign experiments
Campaign experiments
Instant traffic
Instant traffic
Highest CTR
Highest CTR
Advanced tools
Advanced tools
Advanced insights
Advanced insights
Keywords targeting
Keywords targeting
Highly relevant traffic
Highly relevant traffic
Text Ads
Text Ads
Image Ads
Image Ads
App promotion Ads
App promotion Ads
Video Ads
Video Ads
Shopping Ads
Shopping Ads
Call only Ads
Call only Ads
Monitor quality, rank and relevance of Ads
Monitor quality, rank and relevance of Ads
Landing page experience
Landing page experience
Daily budgeting
Daily budgeting
Monthly budget capping
Monthly budget capping
Various bidding strategies
Various bidding strategies
Audience targeting
Audience targeting
Remarketing
Remarketing
Location targeting
Location targeting
Language targeting
Language targeting
Device targeting
Device targeting
Ad extensions
Ad extensions
Detailed reports and analysis
Detailed reports and analysis
Measure ROI
Measure ROI
Measure ROAS
Measure ROAS
Focus on business goals
Focus on business goals
Conversion tracking
Conversion tracking
Campaign optimization
Campaign optimization
Ad optimization
Ad optimization
Landing page optimization
Landing page optimization
Optimization tools
Optimization tools
Bid simulation
Bid simulation
Campaign experiments
Campaign experiments
Robust targeting
Robust targeting
Reporting tools
Reporting tools
Insights and forecasts
Insights and forecasts
Campaign metrics, analysis and optimization
Campaign metrics, analysis and optimization
Ad scheduling
Ad scheduling
Bid optimization
Bid optimization
Variety of Ad formats
Variety of Ad formats
Placement targeting
Placement targeting
Measure your success
Measure your success
Analytics
Analytics
Real time reporting
Real time reporting

Our Pay-per-click (PPC) services

Prioritize marketing goals
KW research
Create effective Ads budget
Identify appropriate Ad networks
Identify appropriate Ad formats
Create Campaigns
Create Ads
Link Ad account to Analytics 
Link Ad account to Search Console
Ad position and Ad Rank
Ad quality and Quality Score
Click through Rate
Ad Relevance
Landing Page experience
Bidding and Budget optimization
Bidding strategies (CPC, CPM, CPA)
Keyword targeting
Contextual targeting
Audience targeting
Interest targeting
Demographics targeting
Placement targeting
Location and Language targeting
Device targeting
Ad extensions
Ad scheduling
Conversion tracking
Remarketing
Ad policies and approvals
Run Experiments (A/B testing)
Add tracking code to website / app
Track visitors who have not converted
Segment Audience
Set Frequency capping
Add Conversion tracking
Dedicated landing Pages
Call to Action (CTA)
Reports  
Search terms report
Top movers report
Paid and organic report
Auction Insight report
Attribution report
Placement report
YouTube Analytics Report

Metrics
Impression share
Clicks
Click through rate (CTR)
Conversions
Converted clicks
Conversion rate (CVR)
Cost per conversion (CPA)
Value per conversion
Return on Investment (ROI)
Return on Ad Spend (ROAS)
Ad Rank
Quality score

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Get an in-depth technical SEO audit highlighting issues on your website along with actionable insights absolutely free!

FAQ - How pay-per-click (PPC) works?

Audentify Digital - Digital Marketing FAQs

Google Ads help businesses get in front of customers when they are searching for businesses like yours on Google search and Maps. Business owners only pay for results, like clicks to your website, calls to your business, App downloads or in-app actions.

This is an online advertising model wherein advertisers and webmasters buy traffic to their websites, instead of earning visits organically. Everytime a user clicks on these ads, the advertiser has to pay the search engine a sum of money, hence “pay-per-click”.

Rule based search engines determine the relevance of an ad based on the keyword searched.

On clicking the ad, the user is taken to a landing page where the user performs (one or more) desired actions like filling up of a form.

Why pay when one can rank organically?

It is neither easy nor instant to get visibility on the Google’s 1st page organically. PPC provides a quick route to visibility, has a flexible budget, is cost effective, highly measurable and scalable.

Benefits of PPC:
– Small initial investments
– Targeted traffic
– Defined flexible budget
– Real time tracking
– Campaign experiments
– Instant traffic
– Measurable performance
– Robust targeting and reporting tools

1. Search campaigns | Text ads on search results

2. Display campaigns | Image ads on websites

3. Video campaigns | Video ads on YouTube

4. Shopping campaigns | Product listings on Google

5. App campaigns | Promote your app on many channels

6. Local campaigns | Promote locations on many channels

7. Smart campaigns | Automate your campaigns

Keyword is the basic connector of the Ads and what is being searched. They are the quintessential element which determine your Ads visibility in various Google networks.

Keywords are judged on various factors like relevance and the visitor’s expected action on the landing page. In case of display networks keywords are used for placement of Ads on related sites/apps. Keywords are the 1st step towards building a successful  Google Ads campaign.
Various free and paid tools are used for Keyword planning.

To keep unrelated and uninterested traffic away you can add keywords using match types to drive in selected potential audiences.

Key factors affecting the Quality Score of Ads:
Quality score
Expected CTR
Ad relevance
Landing page experience

Ad Rank is determined based on:
Components of quality score
Bid amount and strategy
Expected impact of Ad extensions and Ad formats

We can choose a strategy that aligns with our main business goal.
Bidding can be done manually or set to automated mode.

Manual bidding:
Cost per click or CPC
Cost per thousand impressions or CPM
Cost per acquisition or CPA

Automated bidding (Goal based):
Maximize clicks
Target impression share
Target CPA
Target ROAS
Maximize conversions
Maximize conversion value

Smart bidding (Conversion based):
Target CPA
Target ROAS
Enhanced CPC

Keywords targeting.
Contextual targeting – topics and keywords for placements.
Audience targeting – interests, affinities, demographics, in-market, remarketing.
Managed placement targeting.
Location targeting.
Language targeting.
Device targeting.
Time based targeting.
Frequency capping.
Ad scheduling.
Ad rotations.
And so on.

Keeping in mind our campaign goals and settings we track various metrics. 

For website traffic – Clicks, CTR, Impression share etc.
For brand awareness – Impressions, Reach, Frequency etc.
For conversions – Conversions, Converted clicks, Conversion rate, Cost per conversion, Value per conversion etc.

Some metrics:
Impression share
Clicks
CTR
Conversions
Converted clicks
Conversion rate (CVR)
Cost per conversion
Value per conversion
ROI
ROAS, etc.

Conversion tracking tools are used for tracking conversions. They show what the visitor did after they clicked on your ad. By tracking these actions known as conversions, you will know which ads, keywords and campaigns bring you business. This helps in investing more wisely and boost the return on investment(ROI).

Have a Question? Ask Us now.

Have a question?

Are you struggling to get more visitors to your website?

Accelerate your business performance

Contact us today for your free introductory consultation! We can provide a quote based on the scope of work.

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