Forming a digital marketing plan for a start-up brandbusiness-to-businessbusiness-to-customera small business
HOW WE DO IT
We get to know you and your business and better understand your company’s market position, by examining your unique customer base and identifying your competitors. We start with the marketplace analysis, audience and customer analysis, options for segmenting and targeting, market description, needs and trends, competitor benchmarking, benchmark current capabilities, internet specific SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis etc.
Next comes setting SMART (Specific-Measurable- Achievable- Realistic-Time Bound) goals based around the customer lifecycle, divided into key digital strategy areas of customer acquisition, conversion and retention. Specific KPIs (Key Performance Indicators) are identified to check on progress. We identify useful, actionable and measurable objectives. The most common objectives related to digital marketing are processes of brand awareness and sales. We show you how best your business can benefit from relevant digital channels to achieve specific goals.
Strategy and Tactics
How are we going to achieve those goals? The capability of micro targeting is the biggest benefit of digital marketing. How to position your online products and services in the customers mind and how we can provide value to customers? This is conveyed using 4Ps online: the product (adding value to the goods or service through additional content or online services), the price (review your pricing and consider differential pricing online), the place (the relevant digital channel through which the product is to be marketed) and promotion (advertising to promote the growth using different digital channels).
Monitoring and reporting
We create measurable KPIs that align with our objectives and help stay on track. KPIs related to tactics, strategies and our ultimate goals. We define how we will measure and report using web analytics, check if any other measurement tools and resources are needed. We believe in the power of analytics to review and improve your website, search engine optimization, search engine and social media marketing campaigns.
This is the crucial phase where we make minor to major changes (like lowering your ad spend on a digital marketing channel or targeting different audience segments) based on your digital analytics data. Your campaign is continuously evaluated by our dedicated Google certified analysts who delve into the data to deliver valuable insights. This allows our strategy specialists to make the right adjustments to fine-tune your campaign and drive optimal engagement, conversions and revenue.
Accelerate your business performance
Contact us today for your free introductory consultation! We can provide a quote based on the scope of work.